Nintendo DS: Brain Training
This ad of Nintendo DS consists of two parts. First part, one the left, presents three numbers 90/60/90, separated by two horizontal lines.
These numbers are the standard collective representation of the feminine form they target francophone receivers since they are equal to 36-24-36 with inches.
When understood as substraction signs, the mind is one again obliged to rise above waist level understanding that is a mathematical calculation.
Advertising Agency: Leo Burnett, Milan (Italy) 2007
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni