Heinz: What does the “57” stand 4?
In 1896, Henry Heinz saw a sign advertising 21 styles of shoes in New York City. Heinz was manufacturing more than 60 products at the time, Henry Heinz thought 57 was a lucky number. So, he began using the slogan “57 Varieties” in all his ads. Today the company has more than 5.000 products, but still uses the magic number of “57.”
Heinz Ketchup
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich (Germany)
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Heinz tomato Ketchup calorie brand
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Heinz Mayonnaise
Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Copywriter: Vincent Daenen
Art Director: Guido Goffeau
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Editor in Chief Mehdi Chourou
