Volkswagen DSG 7
VW has developed a new DSG 7, direct shift gearbox. The major differences are it’s seven gears and it’s highly flued shifting capacities. That’s we can see with these signs graphically joined by the smooth transition of their lines. Each time the two number signs form a single combined one.
The interesting feature of this new sign is that we don’t know whether to read it from top to bottom or bottom to top; or from left to right or right to left. So with this mobility we have two reading possibilities:
6 + 7 = 2
Two signs (6 /7) …
Fusion +Rotation + Inversion
One signe: Number Two
Speed has a double connotation: positive perception in marketing and negative one in social marketing.