Creative Olympic Rings

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What do the 5 Olympic rings mean?

The five interlaced rings represent the 5 continents (Africa, Asia, America, Europe and Oceania). The colours are not connected to any particular continent. This international symbol was designed by Pierre de Coubertin. He explained his design in 1931: “A white background, with five interlaced rings in the centre: blue, yellow, black, green and red … is symbolic; it represents the five inhabited continents of the world, united by Olympism, while the six colors are those that appear on all the national flags of the world at the present time.”

OceaniaEuropeAmericasAfricaAsia

In 2012, the Brazilian artist, Gustavo Sousa, has reinterpreted the 5 Olympic rings and resized them based on different socioeconomic factors for each continent.

The colors have been reassigned:
Oceania: blue
Europe: Black
America: red
Asia: green
Africa: yellow

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Hazardous waste
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Gun ownership
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Number of Billionaires
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Obesity

Special Games

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Olympic Games Shopping Bag

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Paper carrier bag design for Olympic Games by Tao Ma Design.

Shoot Up

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Advertising Agency: Watermelon, Dubai (UAE)
Art Directors: Sajesh pudussery, Jinesh
Illustrators: Sanu Raju, Shereef
Copywriter: Arun Mohan
Photographer: Mohan Das

Rio 2016

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Athletes in Rio de Janeiro will not have televisions in their apartments at the Olympic village, but will get 42 condoms each…

See more: Olympic Symbols Redesigned

London 2012

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FutureBrand is part of the McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

Advertising Agency: Amelung, Hamburg, Germany
Creative Director: Jonathan Sven Amelung

Beijing 2008

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“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers.”

Advertising Agency: MUW Saatchi & Saatchi, Slovakia
Client: Amnesty International
Art Director: Radim Blaho
Creative Director: Rasto Michalik
Copywriters: Peter Izo, Matus Svirloch
Photographer: Miso Bak

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Mexico 68

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Graphic Design Team: Lance Wyman, Beatrice Colle, Jose Luis Ortiz, Jan Stornfeld

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Read More: Inside the Military Olympics

Darfur 2020

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Author Bio

M C

Editor in Chief Mehdi Chourou