9.9 Event

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9-9… 5-17… 5-20… 5-1-7… China celebrates e-commerce with several hidden numbers. Today we focus on Nine Nine Online Event.

Alibaba: 9.9 Event

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Today, September 9, Alibaba launches its 9 – 9 wine and spirits sales.

In 2015, Alibaba, said that 10 million consumers purchased spirits and wine on its website. In April 2016, Jack Ma (founder of Alibaba group) made the announcement about the launch of an annual 9.9 Wine Festival Day.

Why 9.9?

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For those who don’t speak Chinese, this combination seems weird. For local consumers, its logical.

Sept. 9 (9/9) has been chosen for its close resemblance in spoken Chinese between the number nine (九, jiu) and the word for alcohol (酒, jiu).

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Read More: 1855 Wine Classification

See More: Aging wine: Why Wait?

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Editor in Chief Mehdi Chourou