1.25

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The 1.25 Diet

In the developing world, people are starving. More than 1 billion live on less than $1.25 a day. Meanwhile in privileged countries, it’s fashionable to be on a diet.

In 2015, Givesom launched the 1.25 diet campaign: Consuming food for no more than $1.25 and donating the money saved to those in need.

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Advertising Agency: Crispin Porter + Bogusky, Stockholm, (Sweden, 2015)
Client: Givesom
Creative: Henrik Düfke, Felipe Montt
Creative Technologist: Marcus Åslund
Interactive Developer: Arvid Sollenby, Jonas Bergdahl
Producer: Petter Blomqvist

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Editor in Chief Mehdi Chourou