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reverse_sales_strategy

The longer you wait, the more expensive it gets

Duval Guillaume Brussels reversed a common sales strategy by marking the highest price in red, whilst striking through the lower price.

marketing_strategy_numbers

Noble Objects

Advertising Agency: Duval Guillaume Brussels (Belgium)
Art Director: Katrien Bottez
Creative Director: Peter Ampe/Katrien Bottez
Copywriter: Peter Ampe
Photographer: René Uyttebroeck

Reverse Sales Price Tag

antiques_strategy_sales

 

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Editor in Chief Mehdi Chourou