The longer you wait, the more expensive it gets
Duval Guillaume Brussels reversed a common sales strategy by marking the highest price in red, whilst striking through the lower price.
Advertising Agency: Duval Guillaume Brussels (Belgium)
Art Director: Katrien Bottez
Creative Director: Peter Ampe/Katrien Bottez
Copywriter: Peter Ampe
Photographer: René Uyttebroeck
Reverse Sales Price Tag