![reverse_sales_strategy](http://n4mb3rs.com/wp-content/uploads/2016/08/reverse_sales_strategy.jpg)
The longer you wait, the more expensive it gets
Duval Guillaume Brussels reversed a common sales strategy by marking the highest price in red, whilst striking through the lower price.
Noble Objects
Advertising Agency: Duval Guillaume Brussels (Belgium)
Art Director: Katrien Bottez
Creative Director: Peter Ampe/Katrien Bottez
Copywriter: Peter Ampe
Photographer: René Uyttebroeck
Reverse Sales Price Tag