Instagram videos: Up to 60 seconds
Your Instagram videos can now be a whole minute long https://t.co/Ot51kPWMa8
— TIME.com (@TIME) 29 mars 2016
Instagram announced that the lenth of the videos created by the app will increase, over the next several months, from 15 seconds to one minute. Longer videos should help Instagram (acquired by Facebook in 2012) to monetize videos with ads and generate more revenue streams.