World Alzheimer’s Day
September 21st: Alzheimer‘s Action Day
Alzheimer: 1 new case every 3 seconds
46.8 million people worldwide living with dementia (2015)
9.9 million new cases each year worldwide
US$818 billion: total estimated worldwide cost of dementia (2015)
By 2018, dementia will become a trillion dollar disease
The number of people living with dementia worldwide is growing https://t.co/PKFdYetbJM #WorldAlzheimersDay #CareHour pic.twitter.com/l7fHckcllu
— Alzheimer's Society (@alzheimerssoc) 21 septembre 2016
The unforgettable account
Impossible to forget how to help Alzheimer’s patients!
Venezuela’s Alzheimer Foundation (2014)
Advertising Agency: RG2, Caracas, Venezuela
Creative Directors: Exequiel Rodríguez, Sidney Reyes
Art Director: Exequiel Rodríguez
Copywriters: José Manuel Ferreira, Sydney Reyes, Exequiel Rodríguez
The fight
Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan
How important our memories are…
In 2010, Alzheimer’s New Zealand Association distributed these eraser-usbs amongst the public in order to raise awareness of the charity and to show how difficult life can be for those living with Alzheimer.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Director/Copywriter/Designer: Lisa Fedyszyn
Copywriter/Art Director: Jonathan McMahon