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World Alzheimer’s Day

September 21st: Alzheimer‘s Action Day

Alzheimer: 1 new case every 3 seconds

46.8 million people worldwide living with dementia (2015)
9.9 million new cases each year worldwide
US$818 billion: total estimated worldwide cost of dementia (2015)
By 2018, dementia will become a trillion dollar disease

The unforgettable account

Impossible to forget how to help Alzheimer’s patients!

Venezuela’s Alzheimer Foundation (2014)

Advertising Agency: RG2, Caracas, Venezuela
Creative Directors: Exequiel Rodríguez, Sidney Reyes
Art Director: Exequiel Rodríguez
Copywriters: José Manuel Ferreira, Sydney Reyes, Exequiel Rodríguez

The fight


Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan

How important our memories are…


In 2010, Alzheimer’s New Zealand Association distributed these eraser-usbs amongst the public in order to raise awareness of the charity and to show how difficult life can be for those living with Alzheimer.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Director/Copywriter/Designer: Lisa Fedyszyn
Copywriter/Art Director: Jonathan McMahon

No one is safe from Alzheimer


Author Bio


Editor in Chief Mehdi Chourou