9-9… 5-17… 5-20… 5-1-7… China celebrates e-commerce with several hidden numbers. Today we focus on Nine Nine Online Event.
Alibaba: 9.9 Event
Today, September 9, Alibaba launches its 9 – 9 wine and spirits sales.
In 2015, Alibaba, said that 10 million consumers purchased spirits and wine on its website. In April 2016, Jack Ma (founder of Alibaba group) made the announcement about the launch of an annual 9.9 Wine Festival Day.
Sept. 9 is Wine Day–another marketing blitz by Alibaba, like Singles’ Day https://t.co/kZgRBPFK0n pic.twitter.com/WqtWfh9NUA
— Forbes Asia (@ForbesAsia) 9 septembre 2016
Why 9.9?
For those who don’t speak Chinese, this combination seems weird. For local consumers, its logical.
Sept. 9 (9/9) has been chosen for its close resemblance in spoken Chinese between the number nine (九, jiu) and the word for alcohol (酒, jiu).
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Editor in Chief Mehdi Chourou
