90-60-90

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NINTENDO_ds_brain_training_2

Nintendo DS: Brain Training

This ad of Nintendo DS consists of two parts. First part, one the left, presents three numbers 90/60/90, separated by two horizontal lines.

These numbers are the standard collective representation of the feminine form they target francophone receivers since they are equal to 36-24-36 with inches.

When understood as substraction signs, the mind is one again obliged to rise above waist level understanding that is a mathematical calculation.

NINTENDO_ds_brain_training

Advertising Agency: Leo Burnett, Milan (Italy) 2007
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni

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Editor in Chief Mehdi Chourou