Life counts for much. Slow down
Advertising Agency: Kaffeine, Kiev, Ukraine (2011)
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko
Zebra doesn’t save you if you cross on red (Festina Lente)
Strategy: List of names of victims of traffic accidents were painted as white stripes of zebra crossing.
Challenge: create awareness for the fact that a great number of automotive victims aren’t inside a car.
Advertising Agency: Draft FCB, Lisbon, Portugal (2007)
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão