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road_safety_program_5

Life counts for much. Slow down

Advertising Agency: Kaffeine, Kiev, Ukraine (2011)
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko

Zebra Crossing

Zebra doesn’t save you if you cross on red (Festina Lente)

zebra_festina_lente

Pedestrian memorial

Strategy: List of names of victims of traffic accidents were painted as white stripes of zebra crossing.
Challenge: create awareness for the fact that a great number of automotive victims aren’t inside a car.

ZEBRA-CROSSING

Advertising Agency: Draft FCB, Lisbon, Portugal (2007)
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão

Author Bio

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Editor in Chief Mehdi Chourou