Loto

Let the numbers talk!

Advertising Agency: Grey, Santiago (Chile)
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra

See More: Swiss Lotto Numbers By Gaultier Collette

Equals

‘KEEP TH3 HOU5E, 7HE C4R AND TH3 K1DS’

E = 3
S = 5
T = 7
A = 4
i = 1

Son…

‘5ON IT DOE5N’T M4TTER 1F YOU DON’T H4VE TALEN7!

S = 5
A = 4
i = 1
T = 7