![numero_sette_italian_food](http://n4mb3rs.com/wp-content/uploads/2015/06/numero_sette_italian_food.jpg)
Italianicity
Pizzeria Sette (Seven): Italian restaurant in Lyon (France).
According to Roland Barthes (Rhetoric of the image), this Brand has 2 kinds of linguistic messages:
- A denoted message: number seven.
- A connoted message. The word Sette means Italianicity.