51

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number_51_pastis

Pastis 51

51: Pernod Ricard Pastis was created in 1951 (Marseille, France).

If we take a look at a bottle of Pastis 51, we can see many numbers interacting in the same time, referring to alcohol percentage, countenance, weight, telephone numbers… Since 51 is the brand, it is the most valued number on the packaging.

pastis_51_ad

1951… 51… 5… 1

Cinquante et un” was created in 1951, the year of the abrogation of the law forbidding the sell of aniseed drinks in France during the Second World War.

brand_evolution_pastis_51

The sign 1951 composed by four numbers has moved in 2 interactive signs: Five and One, since it means also 5 proportions of water and 1 proportion of fifty one.

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Editor in Chief Mehdi Chourou