Strength in Numbers: 2016 Playoffs
Michael Johnson : Warriors Fan for 37 Years
Advertising Agency: Goodby Silverstein & Partners San francisco (USA, 2016)
Client: Golden State Warriors
Creative Directors: David Suarez and Danny Gonzalez
Executive Creative Director: Margaret Johnson
Design Director: Chris Peel
Content Creative: Quinn Gravier
Creatives: Kurt Mills, Kyle Lamb, Louis Xinran Li, Andrew Livingston, Charles Lee
Golden State Warriors
GS&P used flexible visual system with tally marks to play around with data involving the Golden State Warriors team and its fans.
M = 5
“It started purely as a logo design exploration. But we wanted to give it a little bit more meaning, and a little bit more legs… It turned into this visual system with the tally marks that are in the logo.” David Suarez (Adweek)
Stephen Curry
M C
Editor in Chief Mehdi Chourou
