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Strength in Numbers: 2016 Playoffs

Michael Johnson : Warriors Fan for 37 Years

Advertising Agency: Goodby Silverstein & Partners San francisco (USA, 2016)
Client: Golden State Warriors
Creative Directors: David Suarez and Danny Gonzalez
Executive Creative Director: Margaret Johnson
Design Director: Chris Peel
Content Creative: Quinn Gravier
Creatives: Kurt Mills, Kyle Lamb, Louis Xinran Li, Andrew Livingston, Charles Lee


Golden State Warriors


GS&P used flexible visual system with tally marks to play around with data involving the Golden State Warriors team and its fans.

M = 5

“It started purely as a logo design exploration. But we wanted to give it a little bit more meaning, and a little bit more legs… It turned into this visual system with the tally marks that are in the logo.” David Suarez (Adweek)

Stephen Curry

Stephen Curry’s 402 three-pointers


Author Bio


Editor in Chief Mehdi Chourou