180

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number_180_violence_against_women

Each year one million Brazilian are physically abused: 4 out of 10 women are assaulted inside their homes. “Maria da Penha” Law ensured severe punishments for men.
The Avon representatives entered the homes of thousands of other women introducing Avon 180 Make-up line, the first make-up line of empty cosmetics that don’t cover up the sides of abuse.

avon_180_violence_women

Domestic violence against women

Advertising Agency: NewStyle, São Paulo, (Brazil)
Creative Directors: Claudio Xavier, Thomas Tagliaferro, Danilo Vizagre
Art Director: André Kovadloff
Copywriter: Lucas Maia dos Anjos

Why 180?

The Avon 180 make-up line was based on brazilian national domestic violence hotline : 180.

domestic_violence_brazil_180

Author Bio

M C

Editor in Chief Mehdi Chourou