During summer 2009, Lafa (The Stockholm County Aids Prevention Program) distributed 100.000 uniquely numbered condoms. At the campaign blog kondom08 people uploaded their own personal stories about what happens to their numbers.
Advertising Agency: Ester (Sweden, 2009)
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren