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Donate for Africa

Advertising agency: Scholz & Friends Berlin (Germany, 2016)
Client: Dfc Deutsche Fundraising Company
Chief Creative Officer: Matthias Spaetgens
Designer: Wolfgang Warzilek, Patrick Pichler
Copywriter: Andrea Senzel
Creative Director: Björn Kernspeckt, Mathias Rebmann
Executive Creative Director: Robert Krause
Print Producer: Benito Schumacher

The true value of your money

“Removable stickers are attached to banknotes to demonstrate just how much each sum of money is worth when used as a donation for refugees in Africa.”

5.000

5 Euro note = 5.000 litres of clean water

20.000

20 Euro note = 200 vaccinations = 20.000 litres of clean drinking water = 200 exercise books

1.000

100 Euro = 1.000 vaccination shots